Šajā podkāsta epizodē atbildam uz septembrī iesūtītajiem studējošo jautājumiem par mārketinga un komunikācijas nozari - darba ikdiena aģentūrā, vērtīgi resursi, ieteikumi karjeras uzsākšanai nozarē un citi praktiski padomi.

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Skillshop
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Mārketinga stratēģijas un konkurētspējīgs pozicionējums
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Ieteicamās literatūras saraksts

Lai arī B2B mārketinga ieteicamās literatūras sarakstu mums neizdevās izveidot, te pāris idejas, kur smelties zinības, kas būs noderīgas ne vien B2B, bet arī B2C mārketeriem un studentiem:

How to Win Friends and Influence People
ISBN 9780671723651 moved to this edition. You can go after the job you want...and get it! You can take the job you have...and improve it!...
Influence
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Rob...
SPIN Selling
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite co...
Hegarty on Advertising
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by...
Truth, Lies, and Advertising
Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are s...
Resonate
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentatio...

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